Men’s Silver Jewelry – Definitely For Everyone

Some people like gold jewelry, and some people like silver. It all depends on if you like the warmth of gold, or the coolness of silver. If you’re a woman or a  man, silver jewelry may very well be your thing.  Silver and gold are the two main metals that have been used for jewelry since jewelry first started being worn!

Silver jewelry is actually made from "sterling silver", which is an alloy consisting of 92.5% silver with 7.5% copper. That’s because silver, like gold, is too soft in its normal state to be used – it is too easily deformed. Sterling silver is harder than pure silver. (When it comes to "hallmark quality" silverware, Britannia silver is used – that consists of 95.8% silver).  Sterling silver is also sometimes "flashed." That means, its plated with a thin coat of .999 fine silver to give it a shiny finish.
 
When people think of jewelry, they usually associate jewelry being just for women, but for a man, silver jewelry has recently taken off. Silver bracelets, cufflinks, necklaces, and rings are all very popular.  Although silver jewelry is made for both men and women, typically, jewelry aimed at men is more "masculine."   Not only is it larger in diameter (to accommodate larger wrists and fingers), but also it’s more massive and sturdy.

Many elite jewelers craft designs for the male market. Hand-crafted designs are the most elegant and unique, while mass-market jewelry – made from lesser materials (usually stainless steel and plated brass) – are available as well.  Guys want to wear unique silver jewelry for the same reasons that women do:  to get noticed, to be confident, and to be unique.

 

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Given Boutique Will be the First San Francisco Retailer to Carry John S. Brana – Distinctive Men’s Jewelry Collection

Selections from John S. Brana’s men’s jewelry collections as well as several women’s jewelry pieces are now available at GIVEN, 575 Castro Street, San Francisco. This Castro neighborhood lifestyle boutique is a local favorite for art, home accessories, and, of course, contemporary jewelry. Customers will enjoy unique textures in fine silver jewelry sets including rings, pendants, bracelets and cufflinks from John S. Brana’s Reptile, Redwood and Tonga men’s collections.

“John Brana’s jewelry is a perfect fit at GIVEN,” said Nick Romero, owner of Given which is in its second year of business. “All the work by our store artists share a common theme: creativity, beauty and just a hint of the unexpected combined with unmistakable quality. John’s jewelry has all of these aspects in abundance!" San Franciscans may best know this boutique location as the former camera store and recent set of Milk, a documentary of the 1970’s gay and civil rights activist, Harvey Milk.   Romero was most drawn to the raw, geometric texture found in Brana’s Tonga collection of fine silver chunky bracelets, cufflinks, rings and pendants. In addition to eight different men’s styles, GIVEN will also sell several women’s jewelry pieces including a chased link necklace, bracelet and earrings in 14K gold-filled and two hand-sculpted copper cuffs. 

John S. Brana began crafting his jewelry collections by hand in his West Portal studio overlooking the Pacific Ocean after leaving a career as vice president of finance for the Charles Schwab Corporation in 2003,. Brana’s creative influences come directly from neighborhoods in and around San Francisco, including Nob Hill, Pacific Heights, Seacliff and Sonoma. To view all styles available by John S. Brana, please visit www.johnsbrana.com. For more information and media requests regarding John S. Brana – Distinctive Jewelry, please contact Karri Ann Frerichs at 402.490.2579 or karriann@altitudepromotion.com.