“Handcrafted fine jewelry designer, John S. Brana, turns growing client base of online shoppers into devoted jewelry collectors.”
The number of John S. Brana jewelry collectors, versus one-time shoppers, has grown for the San Francisco-based handcrafted fine jewelry designer by 38% since launching his initial website, www.johnsbrana.com in 2006. With a diversified design portfolio of over 2000 handmade fine jewelry and fashion jewelry designs in price points ranging from $30 to $20,000, Brana has also increased his e-commerce presence to six niche market jewelry retailing websites. This innovative online jewelry retailer now invites his devoted and soon-to-be jewelry collectors to become VIP members of the Jewelry Guide for Design Connoisseurs.
Browsers are invited to become “Connoisseurs” for free and, once subscribed, receive exclusive pricing on his latest and past seasons’ collections as well as wardrobing advice directly from the jewelry designer. As so much of the jewelry buying process depends upon each client’s relationship to the designer, John S. Brana shares his design inspirations and personal stories directly with his Connoisseurs through email. First time Connoisseurs also enjoy purchase offers at incredible rates on selections of his handmade fashion jewelry.
“My client’s always let me know about how many compliments they receive on their jewelry purchases and that’s why they become collectors,” describes John S. Brana. “It really comes down to how good it makes you feel to wear it, and I wanted to reward my collectors because we all deserve extra ways to feel great!” Shoppers are invited to join the Jewelry Guide for Design Connoisseurs and receive their VIP promotions at any of John S. Brana’s targeted websites including:
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